On those grounds, the Court (Fourth Chamber) hereby:
1. Dismisses the appeals in Cases C‑818/18 P and C‑6/19 P;
2. Orders The Yokohama Rubber Co. Ltd and the European Union Intellectual Property Office (EUIPO) to bear their own costs in relation to the appeal proceedings in Cases C‑818/18 P and C‑6/19 P and to pay, in equal parts, the costs incurred by Pirelli Tyre SpA in relation to those proceedings;
3. Orders the European Association of Trade Mark Owners (Marques) to bear its own costs.
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